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Philips Senseo Coffee Pod Machine Review Senseo is a button-operated machine that produces a variety of coffees and teas including Cappuccino. The coffee it makes is rich in crema that doesn't contain any milk, making it suitable for vegans. It is easy to clean and use, and it makes delicious, fresh coffee in less than one minute. It is also recyclable, which helps to save energy. Senseo Original The Senseo Original is a coffee pod machine that lets consumers to enjoy premium coffee at the click of one button. It is a portable and convenient machine that can be stored on countertops. The tank for water has a capacity of 0.7 liters. This allows it to brew multiple cups of coffee before needing refilling. It also comes with an internal heater that keeps the temperature of the coffee at the ideal level. The philips senseo machine is heated to the water for around 90 seconds prior to beginning the brewing process. It then extracts the best flavors and aromas of the beans, making an exquisite cup of coffee. In contrast to an espresso maker the Senseo does not come with an inbuilt grinder. This means that you'll need to use pre-ground coffee or coffee pods to use it. The Senseo Original has an automatic shut-off function and consumes a low amount of power in standby mode, consuming just 0.26 watts. Despite the fact that the Senseo Original is an expensive machine, it is worth the cost due to its unique coffee pod technology and patented coffee brewing method. senseo coffee pods 's also a simple and simple method to make coffee without the mess or waste that can be found with traditional coffee makers. It is also a great choice for those looking to try new varieties of coffee or for those who travel frequently and wish to carry the convenience of a home coffee maker along with them. Senseo has been successful in the international market and this is in part due to its strategic alliance with Douwe Egberts. This partnership was essential for Senseo, as it allowed the company to retain ownership of its coffee pod machine design and patent. This helped them establish an established brand across the globe and attracted a loyal customer base. The company has been successful in battling other coffee producers in the global market with a variety of strategies and approaches. One strategy was to employ a model of business that includes the production and sales of coffee pod machines and the sale of Senseo. It has also helped overcome the challenges that have popped up along the way including political instability in some countries. According to Cavusgil et al, firms who enter foreign markets face a number of risks, such as the stability of government in the country in question. This can be a challenge however it is one that the Senseo team has been able to overcome through their strategies and flexibility. The company has become a leader on the European market, and has expanded into other international markets. This was achieved through strategic partnerships and careful planning. It has also been done by focusing on core competencies and developing an established market presence in the countries they serve. This has been the key to success for Senseo and other companies like them.